Received 04.09.2024, Revised 31.10.2024, Accepted 28.11.2024
The article examines the role, place and significance of accounting and analytical management of financial flows in the conditions of a transformational digital economy. In the context of digital transformation of the economy, financial flows are becoming more dynamic and complex. Preference is given to accounting and analytical management of financial flows, which is the basis for making informed decisions in the field of investment, financing and risk management. Particular attention is paid to modern information technologies, which open up new opportunities for increasing the efficiency of accounting and analytical processes and ensuring transparency of the financial activities of the enterprise
financial flows; digital transformation; digital economy; information technology; digitalization; financial processes